timeline
timeline
timeline
2023
2023
2023
client
client
client
venue
venue
venue
role
role
role
brand design
brand design
brand design
collaborators
collaborators
n/a
n/a
project details
I was tasked with researching and creating a brand identity for an upcoming ed-tech startup: venue.
This was the first branding project I ever completed, and was done without any external support.
I was tasked with researching and creating a brand identity for an upcoming ed-tech startup: venue.
This was the first branding project I ever completed, and was done without any external support.
process
Since this was my first time completing such a project, I had limited experience regarding the process of creating a brand. However, just a few months prior, I had the opportunity to witness as Snohetta Design created a new brand for a company I was interning at.
So naturally, I took a page out of their playbook and attempted to follow as similar a structure as possible.
I began by interviewing the company founders to better understand how they each envisioned their brand. This helped inform the direction I would explore primarily, and to collect inspiration for a moodboard.
Once I had received my answers, I began analysing competitors in the space to understand their brands and find what was working in the market.
Since this was my first time completing such a project, I had limited experience regarding the process of creating a brand. However, just a few months prior, I had the opportunity to witness as Snohetta Design created a new brand for a company I was interning at.
So naturally, I took a page out of their playbook and attempted to follow as similar a structure as possible.
I began by interviewing the company founders to better understand how they each envisioned their brand. This helped inform the direction I would explore primarily, and to collect inspiration for a moodboard.
Once I had received my answers, I began analysing competitors in the space to understand their brands and find what was working in the market.
Many years ago, an old boss of mine told me that a strong logo should look just as good in black and white as it does in full color. So I began by coming up with variations for a potential logo design.
Many years ago, an old boss of mine told me that a strong logo should look just as good in black and white as it does in full color. So I began by coming up with variations for a potential logo design.
Once I had some starter logo ideas I was satisfied, I returned to the Venue team to present them with the ideas. Using the feedback I received, I tweaked the logo variants until I found one that fit the vision the founders and I had for the brand.
Once I had some starter logo ideas I was satisfied, I returned to the Venue team to present them with the ideas. Using the feedback I received, I tweaked the logo variants until I found one that fit the vision the founders and I had for the brand.
With that done, I began looking at typography, and attempting to find a font that would fit the overall vision we were going for. Eventually, I landed on Graphik.
With that done, I began looking at typography, and attempting to find a font that would fit the overall vision we were going for. Eventually, I landed on Graphik.
With the typography and logo done, the only remaining thing was to decide on a color scheme. Using the market research done prior, as well as some basic color pyschology, I landed on the following color palette.
With the typography and logo done, the only remaining thing was to decide on a color scheme. Using the market research done prior, as well as some basic color pyschology, I landed on the following color palette.
presentation
The only remaining step was to put it all together and present it to the founders.
The only remaining step was to put it all together and present it to the founders.
